Managing Customer-Centric Information
نویسندگان
چکیده
منابع مشابه
Managing Customer-Centric Information: The Challenges of Information and Communication Technology (ICT) Deployment in Service Environments
In the current strategic environment, business success depends on a company’s ability to understand service-based value creation for customers. One core requirement is the ability to transform customerrelated data into information and ultimately into usable knowledge. Winning companies will be those that not only successfully install information and communication technology (ICT), but that also...
متن کاملSpecial Section: Customer-Centric Information Systems
TING-PENG LIANG is National Chair Professor in Information Systems and Director of the Electronic Commerce Research Center of National Sun Yat-sen University in Taiwan. He received his Ph.D. from the Wharton School of the University of Pennsylvania. Prior to joining his current university in 1993, he taught at the University of Illinois and Purdue University. At National Sun Yat-sen University,...
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Customer-centric Web-based systems, such as ecommerce Web sites, or sites that support customer relationship management (CRM) activities, are themselves information systems, but their design and maintenance need to follow vastly different approaches from the traditional systems lifecycle approach. Based on marketing frameworks that are applicable to the online world, and following design scienc...
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Increasing occupancy rates and revenue by improving customer experience is the aim of modern hospitality organizations. To achieve these results, hotel managers need to have a deep knowledge of customers’ needs, behavior, and preferences and be aware of the ways in which the services delivered create value for the customers and then stimulate their retention and loyalty. In this article a metho...
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ژورنال
عنوان ژورنال: International Journal of Applied Logistics
سال: 2010
ISSN: 1947-9573,1947-9581
DOI: 10.4018/jal.2010070105